written by Donald T. MacKinnon
originally posted November 21, 2008I started selling candles in a small farm stand. I new nothing about selling candles, but the available space I had for storing the candles I made was almost gone. Why not just stop making candles; now that would make much too much sense. In truth there was one more problem. I could not afford to buy supplies anymore. Everyone that new I made candles said “your candles are so good you should sell them”. I soon found out that selling candles was not going to be easy. First was the labeling problem, I needed safety and product labels. Next the fingerprint problem, my products looked real nice when I set them on the shelves. When I returned the following week my candles looked horrible, just covered with fingerprints from customers picking them up to smell. I discovered shrink wrap, this solved two problems. Now I had something to stick my label to, and I had protection from fingerprints. For the first time my candles looked like “real” products.Laura, the owner had two little girls, they would always be there to help put my candles on the shelf. It was toward the end of summer, the store was very quite as we parked our car to deliver some candles. Evidently the younger of the two girls was keeping an eye on things while Mom was out back. Suddenly the silence was broken, as clear as a bell I heard, “Mom, it’s that candle guy”. At that moment, I knew I would use ”that candle guy” as my closing on all store correspondence and as my alias. I will never forget that morning, so cute, “Mom it’s that candle guy”.